Not seeing results from your social media marketing? Or always scrambling to post something for a client that is relevant and in trend?
Social media may have been around for a while, but you’d be surprised at how many businesses don’t use a documented content strategy before rushing into social media marketing. How many, you ask? About 61% of B2C marketers and 56% of B2B marketers, to be exact. Surprising, huh?
But hey, I’m not here to nag at you about how a content strategy is crucial – because you probably already know that. I’m here to show you how we do that at akïn. It may feel like a daunting task but you know what they say: when there’s a will, there’s a way – and in this case, we’ve provided the way in this handy social media template. It comes with great add-ons and will change the way you manage social media content for the better.
Here are 4 ways this all-in-one social media marketing template will keep you organised and on track:
1. We've got you covered with an event and seasonal calendar for 2016
Half the battle is already won if your content is current and in trend. So, here we have a guide to what’s happening in Singapore throughout the year, so you can create content in advance. Ever heard of ‘World Toilet Day’ or know when the hottest months in Singapore are? Now you do!
2. A guideline to create content strategy in a more holistic and human way
This is our secret ingredient when it comes to a content strategy. Using our Human Brand Methodology, we’ve devised a guideline to kick-start your strategy creation, streamline your plans and help you stay focused. I cannot stress enough how important it is to create content your audience cares about. Just think back to the last crappy advertisement you received on Whatsapp (I hate those) or the last email you deleted without even opening it, and you’ll understand why.
Go through the questions with your team, have some fun with it and we promise you’ll come out feeling very excited to start your content strategy. Don’t forget to set your goals and constantly analyse everything, because the great thing about social media is that it gives you the opportunity to optimise your strategy in real time.
I’ll let you in on another content secret: people love to talk about themselves. So, stop talking about yourself and start talking about them instead – you’ll win hearts for sure.
3. An editorial template to keep the team in sync
A good way to chart your social media plans is to see the entire editorial calendar for the month. We’ve created two tables here – one for a monthly overview (which comes complete with a colour-coded key to make things easier), and another simple template to guide you in creating content for scheduling. Just duplicate the tab and you’ll be good to go for the next month!
Tip: Uploading this template to google sheets will keep everyone on the team up to date and on the same page.
4. 5 tips for Facebook, Instagram, Twitter and Linkedin that all multi-level teams should know!
We’ve narrowed down a long list to give you our top five most useful tips. These should give your social media strategy an extra boost. One overall tip to bear in mind is never to copy your content and paste it across all of your social media channels. They exist as separate platforms for a reason!
Now that you’re equipped with the necessary tools, create, write and post away! Download the template and start to see how social media marketing can boost your brand and business today.
Have any other questions regarding content creation? Just leave a comment or drop me an email at firstname.lastname@example.org.