If you have landed on this page, you must be interested to benchmark your brand to see if it is “human” enough. You have come to the right place!


At AKIN, we believe that when a brand embraces the Human Brand Methodology, it can make a meaningful impact in the lives of its consumers and its respective industries, and do so in a most natural and sustainable way. Go through this questionnaire to find out where your brand sits currently, as well as how you can further humanise your touchpoints.


p.s. If you have no idea what a ‘human brand’ is, or you landed on this page by chance, do read our introduction on ‘Why Should Brands Embrace Their Humanity first.


Human Brand Quiz


If you would like to speak to someone from the team, on what it means for a brand to be truly human, connect with us at oh@helloakin.com. See you on the other side!


Written by Hanson Ng

Original version written by Michelle Tan

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